UK Crime
“We’re in uncharted territory here in a social media era […] Governments, police and public servants are facing the question of how to get their message across. There’s a really important question here for policing decisionmakers of: ‘to what extent is our role to make the public safe and to what extent is it to make them feel safe?’ Those are not the same things and will have significant ramifications for how we spend on communications, on PR teams – measures that do not in fact make people safer but heavily impact perception.”
