RUSI JournalVolume 158Issue 1members only

Losing Control? Social Media and Military Influence


The advent of many-to-many communication has made controlling strategic communication, and predicting its effects, much more difficult for governments and armed forces.

Social media are altering the way in which information is shared worldwide in new and unpredictable ways. The uses of social media as tools of military influence, however, are still to be explored. Nigel Jones and Paul Baines analyse the significance of this change for the nature of strategic communication in the twenty-first century.

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