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The propaganda of the deed (POTD) is a little understood phenomenon. In the public imagination it reads simply as terrorism. Its violence seduces some but horrifies and alienates the majority. In the world of policy-making it remains largely divorced from its theoretical context. It belongs to a landscape of violence aimed at states, eliciting a police or military response. Recent manifestations of POTD in New York (2001), Madrid (2004) and London (2005), together with daily atrocities in Iraq and Afghanistan have brought the deed to the fore of public consciousness throughout the world. They underline the urgency of penetrating this phenomenon in 2008.