1. General Information
1.1 About RUSI
The Royal United Services Institute (RUSI) is the world’s oldest and the UK’s leading defence and security think tank. Its mission is to inform, influence and enhance public debate on a safer and more stable world.
Since its foundation in 1831, RUSI has relied on its members to support its activities. Together with revenue from research, publications and conferences, RUSI has sustained its political independence for over 187 years.
1.2 A Call to Arms
RUSI´s Military Sciences team wishes to start a new interview series called “A Call to Arms”. This will be part of its “Profession of Arms” research project. The other parts are “Western Way of War” podcast series and “Adversarial Studies” webinar series.
2. Statement of Work
A series of video interviews with military leaders helping to shape the evolution of UK defence policy.
As part of its Profession of Arms programme, the Military Sciences research programme at RUSI has created two projects consisting primarily of digital content – Adversarial Studies and the Western Way of Warfare. It now proposes to add a third pillar to this programme, which will involve interviews with current senior military leaders. Increasing the programme’s online content is part of a wider strategy of engagement with the community of interest, particularly during the current climate that does not allow for in person events. However, this work will continue as it will increase engagement with individuals and organisations, particularly those in other countries or areas of the UK which do not allow for attendance at physical events.
For this specific series, each interview will be conducted by a Research Fellow in the Military Sciences group at RUSI and allow for an examination of a specific area of military force or capability. These interviews will complement the other two pillars by providing perspectives on adversaries and the Western way of fighting through current contexts. The interviews will cover current and developing policy, the issues inherent in developing policy, as well as providing an opportunity for the interviewer to challenge the interviewee.
2.2 Scope and Deliverables
The videos will be recorded remotely/in-person to the highest standards
Well produced and strongly branded videos taken from Zoom events
This will be integrated within RUSI’s existing website. Navigated in RUSI.org and via search engines
The videos will also be uploaded on RUSI’s YouTube channel
It will adhere to RUSI brand guidelines, and will look like other RUSI videos
12 videos in total
Each interview will be conducted as a 20-minute session on Zoom, or an alternative platform that allows for a small audience to watch the recording, and recorded as a video
There will be a small audience present during the recording consisting of key sponsors of RUSI’s Military Sciences research.
Following the interview, these attendees will have a 10 minute off the record Q&A session with the speaker.
Each video starts with an introduction (Alexandra Stickings, in front of a RUSI background, outlining the purpose of the series, etc., which is used for every video), followed by an introduction to the specific interview with the short biography of the interviewee, which then jumps into the interview itself. Once the main intro is done, there is only a quick one-minute intro for each one. We are open to alternative proposals to this format.
Sponsor logo will be included in the video, and the introduction and ending of the video mentions the sponsor
Scripting work and recording set up with interviewer and guest.
Supplier will provide access to graphics, animation and stock footage.
Videos will need editing for narrative and continuity and colour grading and delivered in formats that are optimised for YouTube and social media.
During the lockdown, RUSI will provide footage from Zoom recordings. As restrictions are eased, we would look to the supplier to record in-person.
2.3 Project Schedule
Submission of this tender document
Selecting the video producer
First video (has been recorded already) edited
First video edits commented by RUSI
First video finished and uploaded to the website
After the first episode, there will be one recording each month for a duration of a year
3. Proposal Submission and Selection Procedure
3.1 Submission of responses
Responses to this RFP must arrive no later than 1700 on Thursday 10 December, which is the date fixed for submission of responses to this Invitation.
The respondent must submit an electronic copy of its response to firstname.lastname@example.org.
RUSI shall not consider any late responses to this RFP nor shall it consider requests for extension of the time or date fixed for the submission of responses.
3.2 Selection Criteria
RUSI shall use the following evaluation criteria when evaluating the responses:
Cost of the video editing
We will be looking for proposals that will deliver visually appealing and engaging edited videos
Professional feel of the final product
Speed of delivery