Main Image Credit Courtesy of Ralf Hirschberger/DPA/PA Images
The #WeAreNATO campaign is an important tool to communicate the purpose and benefits of the Alliance. But to make it more durable, greater effort needs to be put into complementing top-down institutional efforts with bottom-up civic initiatives.
Launched in 2017, the #WeAreNATO campaign seeks to communicate NATO’s mission, competencies and continued relevance in the 21st century. Developed by the PR firms MHP Communications and Agenda, it is the first NATO-wide communication campaign in almost a decade. #WeAreNATO is not a mere exercise in traditional public diplomacy and should be understood as part of the Alliance’s effort to engage in the process of strategic communications. Strategic communications goes ‘beyond
Continue reading by joining RUSIView membership options
Join the World’s Leading Defence and Security Community
- A busy programme of members' only events
- Access to a suite of RUSI publications
- Access to experts, networks and research teams